Privacy policy

PRIVACY POLICY

Last updated: August 2026

Hermosa Babi (“Hermosa Babi”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, contact us or otherwise interact with Hermosa Babi.

Hermosa Babi operates from the United Arab Emirates and processes personal data in accordance with applicable UAE data protection legislation, including the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021). Where applicable, we also respect the data protection rights of customers located in other jurisdictions, including the United Kingdom and European Economic Area.

INFORMATION WE COLLECT

When you use our website or place an order, we may collect information including:

Your name
Billing and delivery address
Email address
Telephone number
Order and purchase history
Payment and transaction information
IP address and device information
Browser and website usage information
Communications you send to us
Marketing preferences
Information collected through cookies and similar technologies

Payment information may be processed securely by our third-party payment providers. Hermosa Babi does not necessarily receive or store your complete card details.

HOW WE USE YOUR INFORMATION

We may use your personal information to process and fulfil orders, arrange delivery, process returns and refunds, communicate with you regarding your order, provide customer service, prevent fraud and misuse, maintain and improve our website and services, comply with legal and regulatory obligations, and send marketing communications where you have consented or where otherwise permitted by applicable law.

We will only process personal information where we have an appropriate lawful basis for doing so.

SHOPIFY

Our online store is hosted through Shopify⁠.

Shopify processes certain personal information to provide the ecommerce platform and associated services that enable us to operate our online store.

Your information may therefore be processed or stored by Shopify and its service providers in countries outside the UAE.

PAYMENT PROVIDERS

When you make a purchase, your payment may be processed by an authorised third-party payment provider.

These providers process information in accordance with their own privacy and security policies. We only receive the information necessary to confirm and administer your transaction.

DELIVERY PARTNERS

We may share information such as your name, telephone number and delivery address with couriers, fulfilment providers and logistics partners where necessary to deliver your order.

We only provide information reasonably required to perform the relevant service.

INTERNATIONAL TRANSFERS

Because we operate an international ecommerce business and use third-party technology, payment and logistics providers, your personal information may be transferred to or processed in countries outside the UAE.

Where required by applicable law, we take appropriate measures to ensure that international transfers of personal information receive an adequate level of protection.

MARKETING

If you subscribe to our mailing list or otherwise consent to receiving marketing communications, we may contact you about new collections, restocks, promotions and other Hermosa Babi updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained within the email.

Unsubscribing from marketing communications will not prevent us from sending transactional communications relating to an order you have placed.

Our website uses cookies and similar technologies to operate the website, remember preferences, understand how visitors interact with our store, improve our services and, where applicable, provide personalised advertising.

Where required, you will be given the opportunity to manage your cookie preferences.

You can also control certain cookies through your browser settings.

HOW WE SHARE PERSONAL INFORMATION

We do not sell your personal information.

We may disclose information where reasonably necessary to service providers that help us operate our business, including ecommerce platforms, payment processors, delivery companies, IT providers, analytics providers and marketing providers.

We may also disclose information where required by law, regulation, court order or a competent governmental or regulatory authority, or where reasonably necessary to protect our legal rights or prevent fraud.

DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining business and accounting records, resolving disputes and complying with our legal, tax and regulatory obligations.

When information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.

DATA SECURITY

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

YOUR PRIVACY RIGHTS

Depending on the laws applicable to you, you may have rights concerning your personal information, which can include the right to:

Request information about the personal data we hold about you
Request access to your personal data
Request correction of inaccurate or incomplete information
Request deletion of your information in certain circumstances
Request restriction or cessation of certain processing
Object to certain processing
Withdraw consent where processing is based upon consent
Request transfer of your information where applicable
Raise a complaint regarding the processing of your personal information

Certain rights may be subject to legal exceptions or record-keeping requirements.

CHILDREN’S PRIVACY

Although Hermosa Babi sells children’s clothing and accessories, our website and purchasing services are intended for adults.

We do not knowingly collect personal information directly from children where parental or guardian consent would be required by applicable law.

THIRD-PARTY LINKS

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content or security of third-party websites. We recommend reviewing their privacy policies before providing personal information.

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes to our business, services, technology or legal requirements.

The latest version will always be published on our website with the relevant updated date.

If you have questions about this Privacy Policy, wish to exercise your privacy rights or have concerns regarding the way your personal information is handled, please contact:

Hermosa Babi
United Arab Emirates
Email: hermosababi@outlook.com